VSPC’s summer advertising campaign is underway and the focus is on the ever-important  local drive market. That initiative includes a fleet of 15 service trucks running in Pinellas, Pasco, Hillsborough and Manatee counties with the destination’s messaging on the back and sides of the truck and the VSPC logo on the front.

Advertising Manager Katie Marvin says that the estimated impressions is at 4.5 million. “That’s a good wide reach, and they will be running through mid-September,” she adds.

Orlando metro areas, including the I-4 corridor, will see eight billboards with the slogan “America’s Best 90 Miles West” and an image of the area’s award-winning beaches. For that effort, Marvin expects 6.5  million combined impressions.

Continuing its presence at Orlando International Airport, VSPC has updated their hang tags in Hertz rental cars to read “The Sun Isn’t The Only Thing Radiant Here,” as well as including a map depicting St. Pete/Clearwater’s proximity to Orlando.

A similar creative change has been launched at Tampa International Airport and St. Pete-Clearwater International Airport, with one of the two hang tag messages focusing on the area’s arts offerings, suggesting “Steer Yourself in a More Artistic Direction.” The tag is followed by copy on arts attractions in the area.

All tags contain QR codes that when snapped on mobile phones will kick travelers to VSPC’s mobile site.

Marvin says the campaigns are a prelude to VSPC’s central summer advertising initiative, 100 Days of Summer, which will launch next month.

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