After striking a chord with consumers and the travel and tourism industry, VSPC’s cutting-edge augmented reality (AR) tour has caught the attention of the Web Marketing Association.
The group charged with improving the quality of online advertising, marketing and promotion, has dubbed the ‘Two Treasures’ tour a winner in its 2012 Internet Advertising Competition for ‘Outstanding Interactive Application.’
“With the vast majority of travelers researching potential vacation spots online, we wanted to offer them something to augment that experience and make it more enjoyable,” said VSPC Executive Director DT Minich. “We’re extremely pleased with the result, especially with the levels of engagement we’ve tracked.”
Among the first U.S. destination marketers to employ this technology, VSPC’s AR experience allows the user to interact with the area’s natural and cultural highlights.
By simply placing a printed ‘marker’ in front of a computer webcam, visitors are able to take an interactive 3-D tour, exploring the area’s world-class beaches (Clearwater Beach, Caladesi Island and Fort De Soto Park) and two of downtown St. Pete’s most prominent arts destinations (the Dali Museum and the Chihuly Collection).
Each stop includes clickable icons that feature boxes with fun facts, travel tips, images and links for more information. Destinations outlined on a nearby sign post provide the user with a road map as they navigate through the sights.
For a full demonstration of the tour, watch this video from VSPC’s YouTube Channel.
The Internet Advertising Competition evaluates all forms of online advertising including e-mail messaging, rich media and integrated ad campaigns, among others. For more on this year’s winners, visit the Web Marketing Association’s ‘Winners’ page and to view VSPC’s submission, click here.
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