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Monthly Archives: April 2012
Summer Ad Buy Focuses on Florida
VSPC’s summer advertising campaign is underway and the focus is on the ever-important local drive market. That initiative includes a fleet of 15 service trucks running in Pinellas, Pasco, Hillsborough and Manatee counties with the destination’s messaging on the back … Continue reading
Posted in 2012, April 18, 2012, VSPC News
Tagged destination marketing organization, DMO, marketing, summer, tourism, travel, visit st. pete/clearwater
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VSPC Signage to Blanket Pow Wow
VSPC will have a strong showing at this year’s International Pow Wow, the U.S Travel Association’s annual international marketplace that draws more than 1,000 U.S travel professionals from all over the U.S and nearly 1,200 international and domestic buyers representing … Continue reading
TV Spots Win ADDY, Bound for Nationals
A pair of emotionally-charged television commercials, shot last summer on-location throughout the destination, have earned VSPC a regional American Advertising Federation ADDY award. Dubbed ‘Promises‘ and ‘Play,’ the campaign beat out more than 4,300 entries—topping a collection of mega-brands that … Continue reading
Posted in 2012, April 18, 2012, VSPC News
Tagged aaf, addy, advertising, bvk, clearwater, destination marketing organization, DMO, st. pete, visit st. pete/clearwater
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Spring Brings Packed Parks for Phils, Jays
Just like they have every year since 1914, the Boys of Summer returned to St. Pete/Clearwater earlier this year for a little sunshine and Spring Training. And like there’s no doubting the area’s place in baseball lore, it’s abundantly clear … Continue reading
New Museum to Teach, Display Marine Art
The Florida Gulf Coast Center for Fishing & Interactive Museum’s soft-opening on April 2 was an unqualified success according to Jim Simons, the new non-profit’s director. The Largo museum is the headquarters for the group’s long-standing outreach efforts to enlighten … Continue reading
VSPC Goes Global with UK/DE Facebook
After adding to its social media arsenal with the advent of a Pinterest page, VSPC is shifting its attention abroad, launching Facebook brand pages for Germany and the United Kingdom. The locales are among VSPC’s top international feeder markets. The … Continue reading
Historic Sponge Docks Set for Makeover
Tarpon Springs’ iconic Sponge Docks and Dodecanese Boulevard are getting a facelift, thanks to a $1,000,000 pledge from the city. The docks have been operating since 1925, with 13 boats currently harvesting sponges from the Anclote River, and a host … Continue reading
Cisco: Mobile Phones to Outnumber Humans this Year
With mobile phones set to outnumber humans by the end of 2012, according to US technology company Cisco, it’s no surprise that the rise of mobile devices has substantially impacted the way people travel. Google reports that the number of … Continue reading
St. Pete Joins NYC, DC on List of Biking’s Best
Serving as the southern terminus of one of the longest linear parks in the United States, it’s no surprise to see St. Petersburg rack up bike-friendly accolades. ShermansTravel.com, a leading publisher of travel deals and destination advice, has named the … Continue reading
Posted in 2012, April 4, 2012, Industry Partner News
Tagged bicycle, bike, biking, destination marketing organization, DMO, tourism, travel, visit st. pete/clearwater
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Visit Florida Seeing Record Web Traffic
At its monthly Internet & Advertising Committee meeting last week, Visit Florida reported that both visitation to the state and to VisitFlorida.com are on the rise. Preliminary estimates for CY2011 indicate that 85.9 Million visitors came to Florida, up 4.4%, … Continue reading
