Backed by support from VSPC and an abundance of hotel inventory, Southwest Vacations (SWAV) is launching an aggressive marketing blitz in hopes of doubling its booking volume to the St. Pete/Clearwater area.
The leisure vacation product for Southwest Airlines, which is operated by the Mark Travel Corporation, currently does about $2.5 million in net revenue to local hotel partners. VSPC representatives met with officials from the company earlier this week to discuss the multi-tiered co-op marketing agreement and how it can increase visitors, hotel revenue and ADR in St. Pete/Clearwater.
During the 12 months following the growth plan implementation, scheduled to launch late next month, SWAV will be targeting consumers and travel agents through a variety of online marketing programs, including blogger and social outreaches, various sweepstakes and travel agent incentives.
SWAV is also planning increased participation throughout the industry’s top consumer and travel trade shows.
Serving as one of the country’s largest domestic tour operators, the company has had previous success marketing St. Pete/Clearwater, noting an increase in bookings following similar initiatives. The area is SWAV’s top selling Florida beach destination, with Southwest offering 68 daily nonstop flights into Tampa International Airport.
For more information on these, and other leisure travel initiatives, please contact Director of Leisure Travel, Rosemarie Payne, at Rosemarie@VisitSPC.com.
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