Southwest Vacations Marketing Plan Could Double Revenue in St. Pete/Clearwater

Backed by support from VSPC and an abundance of hotel inventory, Southwest Vacations (SWAV) is launching an aggressive marketing blitz in hopes of doubling its booking volume to the St. Pete/Clearwater area.

The leisure vacation product for Southwest Airlines, which is operated by the Mark Travel Corporation, currently does about $2.5 million in net revenue to local hotel partners. VSPC representatives met with officials from the company earlier this week to discuss the multi-tiered co-op marketing agreement and how it can increase visitors, hotel revenue and ADR in St. Pete/Clearwater.

During the 12 months following the growth plan implementation, scheduled to launch late next month, SWAV will be targeting consumers and travel agents through a variety of online marketing programs, including blogger and social outreaches, various sweepstakes and travel agent incentives.

SWAV is also planning increased participation throughout the industry’s top consumer and travel trade shows.

Serving as one of the country’s largest domestic tour operators, the company has had previous success marketing St. Pete/Clearwater, noting an increase in bookings following similar initiatives. The area is SWAV’s top selling Florida beach destination, with Southwest offering 68 daily nonstop flights into Tampa International Airport.

For more information on these, and other leisure travel initiatives, please contact Director of Leisure Travel, Rosemarie Payne, at Rosemarie@VisitSPC.com.

To return to this issue of CVBeat, click here.

About CVBeat

Visit St. Pete/Clearwater is the official destination marketing organization for Pinellas County, Florida.
This entry was posted in 2012, Industry Partner News, March 28, 2012, VSPC News and tagged , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s